Street Food Marketing Essay Example | Topics and Well Written Essays - 500 words

Street Food Marketing - Essay Example The target consumer for our food production is the low and middle-income class consumers. Based on behavioral statistics, these consumers will most likely prefer to take food on from the street. This group of consumers constitutes the largest of Plymouth residents, which makes our market target quite promising. However, with the pot sticker dumpling being a new introduction into this area, the initial sales are not expected to be high as compared to similar street foods. Sales are expected to rise with more consumers getting aware of the food’s existence in the area. In the bid to create awareness, the business shall make adverts be posted on local food guide websites such as the eatoutdevon.com website. As the team seeks to introduce this unique food into this highly competitive street food market, three areas shall be focused on including the quality of the product as compared to similar foods. Other areas will include legal requirements and registration, consumer behavior and reaction, and the level of competition and impact on the business. Concerning the quality of the pot sticker dumplings, the team will consider hiring professional chef highly experienced in the making of this product. If the food is of its best quality, the consumers’ reaction is expected to be positive and thus will influence their tendency to buy more. While the government of Plymouth requires every business seeking operational permits to trade, special licenses are offered to street food vendors based on authorized locations to trade.