Reed market case analyze Study Example | Topics and Well Written Essays - 500 words

Reed market analyze - Case Study Example The new items on display at DG seem to be compatible with the technological trends within the market of such goods. However, Reed has not yet considered this option and is still also doing business the old way despite many suggestions posed by management. The other problem lies in the level of customer loyalty. The level of loyal customers keep going down and the supermarket has lacked the capacity and means to retain attracted customers since it does not have a well thought out procedure for ensuring that customers who come shopping actually keep coming whenever a shopping need arises. This could also be attributed to the fact that many retail chains have sprung up and are offering better services. The growth of private label merchants seem to give Reed a big headache considering that it mainly depended on the branded items which now find little appreciation within the market. This is one of the tools that new entrants into the market are trying to implement successfully. The consumers in this locality and whole of America have become health conscious and would not go for the traditionally sold goods which are thought to affect their health status. Reed has not implemented a food retail store that caters for the changing food needs of its customers while other chains are doing so. The pricing model for Reed seems to get it in trouble since it happens to have higher prices as compared to Aldi and DG, which is actually reducing the sales of Reed. This issue has also been compounded by the fact that Reed is poorly located and access by many customers is limited as compared to other stores. The above issues and more to be identified have made it hard for Reed to keep its shares growing and instead they keep dwindling (Quelch and Carlson1-12). The 14% market share held by Reed in Columbus is not enough. If it could adjust and find new ways of doing business,

WICKED ANALYSIS PAPER Essay Example | Topics and Well Written Essays - 750 words

WICKED ANALYSIS PAPER - Essay Example When this is coupled with her high intelligence and her activist aspirations, the conventional society within the book perceives her as evil, eventually dubbing her The Wicked Witch of the West. Because she can be seen as having a difference in the way she looks and because her belief systems do not agree with the current trends in government, Elphaba is viewed from her society as an instrument for evil. Author Gregory Maguire has given Elphaba many attributes beyond her green skin that make her different than the people around her. She was born with sharp teeth and her first act after the experience of being born was to bite off the finger of a fishwife (20). Maguire writes of her as she imitates a dragon during her infancy that â€Å"Her green skin made her more persuasive as if she were a dragon child. She roared again - â€Å"Oh sweetheart don’t† sad Frex - and she peed on the floor, and sniffed her urine with satisfaction and disgust.† (44). In developing the many aspects of her personality with stories that support her differences to the social setting around her, she is being set apart for aspects of physical representation that foreshadow differences in her social assimilation that will eventually turn her society against her. human beings themselves judge that conductâ€Å" (48). For Elphaba, this begins with her physical appearance. After this initial physical identifying characteristic is developed by Maguire, her defining moments become more deeply established in the disagreement she develops with societal decisions that she feels leave others in a disadvantaged position. The government had put restrictions on Animals - creatures who were capable of speaking and thinking in the same way as humans. In a compassionate stance, she begins to act on their behalf, behaving as a revolutionary. Because of her actions, her character begins to

Fashion from the sixteenth to nineteenth century

Fashion from the sixteenth to nineteenth century Fashion, which was a norm only used to describe upper class people between 13th Century and 16th Century, was dominated by court and aristocracy. At the beginning of 17th Century, which is also known as the end of European Renaissance, clothing represented the social standing of the wearer. The dressing code could be used to distinguish classes. It is believed that during the Renaissance, fashion was experiencing a lot of transformation in terms of colour, clothes and accessories (Jones 2000). Some people argued that Renaissance is the turning point of fashion since it reflected changes in self-esteem, erotic appeal or social advancement (Rublack 2011). In the meantime, lower class started to acquire status by adopting the clothing styles of the upper class, fashion became widely interested. Therefore, it is important to understand the fashion development since 17th Century. This paper first discusses the fashion plate, which is considered to be the first fashion magazine and early f orm of fashion. Secondly, it discusses the development of printing technology and its effects on fashion dissemination. Then it illustrates modern fashion disseminations including Internet, television and other social media and their influences. Fashion plate is defined as illustrations of clothing fashion or style, originated as early as 16th Century (Nevinson 1967). The original fashion plate was in a form of either drawing or engraving of clothes, accessories and shoes on metal plates (Holland 1955). Initially, it was used in portraiture of nobility and aristocracy (Nevinson 1967). Loyal families drew portraits and clothes on the fashion plates and sent them away to other loyal families as display of marriageable members (Nevinson 1967). With the development of fashion plate and fashion, at the beginning of 17th Century, fashion plate becomes the most effective way to promote fashion workshops in Europe (Steele 2005). People distributed fashion plate to convey fashionable information around Europe. Shop owners sent fashion plates by messengers to potential clients while friends and relatives sent each other fashion plate for comparisons and communications. Fashion plate is also regarded as the earliest form of fashion mag azine since the popularity of fashion plates led some publishers to use fashion plates as their publications materials to demonstrate trends and clothes instead of using plain text (Holland, 1955). However, fashion plate did not occur at a systematic level until 18th Century when weekly publications such as the Lady’s Magazine, La Belle Assemblee, and Les Modes Parisiennes became widespread and publications became massive. At the beginning, fashion plates only depicted fashion information and predicted fashion to those who could afford. With the development of economy and technology, fashion plates soon became popular even within lower class people. Although fashion plates were pricy, people showed strong interest in them. It was the mainstream medium of fashion dissemination until the early 20th Century when printing became dominant. Fashion plate remained on fashion stage for another significant period of time until late 20th Century when other social media such as television and Internet became popular. Today it is regarded as fine art collection and most of them have the value of research study. Another development of fashion dissemination is the invention of printing. Fashion information was delivered by printed paper ever since the invention of printing press. However, formal publication started only in 17th Century when the French publication Mercure de France was published. Mercure de France was a significant development since it was considered the first gazette and literary magazine (DeJean 2005). It played an important role in the dissemination of fashion news, fashion stories, and reviews of the latest fashion. But due to relatively slow improvement in fashion itself, weekly publication seems to be too fast and unnecessary. Fashion plates, which could be preserved over a significant time and transported multiple times, were easier to accepted by the social perception (Nevinson 1967). The real improvement in print production started in the nineteenth century when steam power press became available. The magazine Godey’s Lady’s Book quickly became a large circulation in the country (Nevinson 1967). Massive fashion production by printing press flourished the second time after the transition to rolled paper, which significantly improve the paper feeding speed and printing speed. The invention of lithography, which is regarded as another important improvement, enabled artists and designers to print their drawings and illustration any smooth surface. Since lithograph can print on all surfaces, fashion plates started to die off from the market simply because it was too pricy for most of the people. For textile and clothing fashion, under the impulse of evolution in printing technology, the printing became an industrial process which significantly decreased the price of textile and clothes. In contemporary fashion, variety of prints could be identified. It b ecame the trademark of a diversity of designers such as handbags and clothes. The printing technology started with simple printing press, has experience uncountable developments, today, it is still the mainstream platform of fashion dissemination. But the biggest step forward happened when half tone printing technology was invented. The invention of half tone printing allowed people printed photographs together with text without affecting their quality. This new technology gave birth of the modern fashion magazine. In the 1820s, the first photography was developed (Hirsch 2000). Fashion photography appeared first time in a French magazine. In 1909, Vogue magazine was took over by Condà © Nast, which contributed significantly to the era of fashion photography (Angeletti 2012). In 1911, photographer Edward Steichen promote fashion as fine art by the collection of photography (Niven 1997). Paris was the centre of the fashion photography at that time. Fashion photograph has generated some of the most influential materials. Although fashion was developing slowly during World War I and World War II, there continuous to be growing numbers of women increased in fashion information. Magazines and newspapers, which contained a lot of p hotographs, began to cater to the lower classes in cheaper, specialise and accessible manners. By the 1960s, fashion magazines became more specialised while photography became the ideal medium for recording and disseminating the fashion information. Changes in the fashion dissemination in the 20th century were facilitated by new methods and approaches, mainly because of the evolution in technologies. More people were seeking more convenient ways to follow the trend. These new mediums such as Internet and TV created new access to fashion information and changed the ways people create fashions. Film, as another mainstream presentation of fashion, became popular during the Great Depression (Barthes 2010). However, due to the limitation of technology, film did not improve a lot until late 20th Century. The fashion elements in film include clothes, make-ups, accessories, bags, and even cars. While films are representing themes in virtual world, most of the elements can be used to predict fashions once a particular film becomes popular (McNeil 2009). In the late 20th century movie stars began to establish their role as the fashion elite by stapling fashion design labels in their daily life. For instance, Audrey Hepburn fashion icons include fitted pants, oversized sunglasses and little black dress affected women wear still today. Another example is the car collections in James Bond’s movie series had lead car collection fashion over decades. Victoria Beckham, who had transformed herself from singer to fashion designer and businesswoman, is leading the women fashion in di fferent fields. Another important fashion dissemination tool, television, began to compete with film as a medium of fashion from the mid-20th Century (McNeil 2009). The advent of the video clips had introduced another approach for fashion. Since film is much longer than video clip or music video clip, it is hard for people to find a particular piece of information throughout the whole film, and it is obviously impossible to repeat the film over and over again, TV has its own advantages than film. Commercials and advertisement can be broadcasted on TV repeatedly with a reasonable cost. With the invention of cable and digital networks, today traditional media have been assigned with different meanings. The improvement of Internet provided increasing amounts of information to people. Internet TV could reach all levels of society and more fashion information than conventional way. A variety of formats including news, magazines and other forms of fashion dissemination are transforming into digital way. The social networking has enabled a faster fashion diffuseness. Celebrities, fashion designers and other fashion related parties started using social media as their primary dissemination tool. With the impacts of new technology, fashion is experiencing faster evolution than ever. In conclusion, the development of fashion between 17th Century and 19th Century was slow due to the limitation of technology. Fashion plate was the mainstream dissemination tool from 17th to 19th century. With the industry revolution, fashion dissemination had extended magazines and newspaper. The development of technology had empowered fashion dissemination a cheaper and convenient approach. However, it was until the invention of film and photography could fashion become widely spread. Throughout the 20th century, the social media’s role in the fashion dissemination process has become more and more important. The concept and understanding of fashion became integrated with digital technology. Reference Angeletti, N. O. A. W. A. 2012, In Vogue : the illustrated history of the worlds most famous fashion magazine, Rizzoli : Distributed in the U.S. trade by Random House, New York. Barthes, R. 2010, The fashion system, Vintage Classic, London. DeJean, J. E. 2005, The essence of style : how the French invented high fashion, fine food, chic cafà ©s, style, sophistication, and glamour, Free Press, New York. Hirsch, R. 2000, Seizing the light : a history of photography, McGraw-Hill, Boston. Holland, V. B. 1955, Hand coloured fashion plates, 1770 to 1899, Batsford, London. Jones, A. R. S. P. 2000, Renaissance clothing and the materials of memory, Cambridge University Press, Cambridge [England]; New York. McNeil, P. K. V. C. C. 2009, Fashion in fiction : text and clothing in literature, film, and television, Berg, Oxford, UK; New York. Nevinson, J. L. 1967, Origin and early history of the fashion plate, Smithsonian Press, Washington, D.C. Niven, P. 1997, Steichen : a biography, Clarkson Potter, New York. Rublack, U. 2011, Renaissance fashion: The birth of power dressing, History Today, vol. 61, no.1. Steele, V. 2005, Encyclopedia of clothing and fashion, Charles Scribners Sons, Farmington Hills, MI.

Coal :: Energy Resources Fossil Fuels Essays

Coal In the world today, Coal is one of the most used Fossil Fuels in America. The black gold, which I like to call it, affects America in so many different ways. Have no worries coal is no where from becoming extinct or replaced. "Coal will be popular big time, in 2005," says Jim Thompson, who edits the weekly report U.S. Coal Review out of Knoxville, Tenn. "There will be more test bums than ever." In Wyoming alone they shipped out over four hundred million tons. I can’t even imagine how large that quantity is. Coal is so useful and America depends on coal greatly (Gransbery). Coal is utilized for combustion, which benefits the Residential areas and Power Plants. The coal used for that is known as Bituminous coal. That can be found in the Appalachian Mountains and even some central states. This type of coal is used due to its high heating value and high sulfur content Coal is also capable of being converted into gaseous or liquid fuel. Before any of thi s can happen, we need to find the mother load of the coal. Another word for that is the reserves. The major reserves in America for coal are found in the Northern Great Planes, Texas and Gulf of Mexico. Fossil Fuels are known for making a mess and causing a lot of environmental problems. They can create some serious pollution to the environment. One of the worse air pollution episodes occurred in 1948. In Donora, Pa twenty were found dead and over six thousand became quite ill quickly. The main cause of this disaster was the due to the high concentrations of SO2. That is why it is important to do whatever you can to eliminate as much as the pollution factor as you can. Cleaning the coal before combustion pretreatment will reduce pollution and even when your done cleaning you can clean the stack gases after combustion. This is an often-missed step in the pollution elimination process. Energy Secretary Spencer Abraham has a new idea why to clean the coal. This isn’t just for environment safety but he believes that it will be a major source of hydrogen in the years to come.

Death of a Salesman Family Relationships

Battle between Father and Son Family relationships always have a way of playing a key role for the duration of most literary pieces. According to Arthur Miller’s novel, Death of a Salesman, the interaction of Willy and his sons, Happy and Biff, shows that family ties usually are connected either physically or emotionally in some way or another. Willy Loman is just like every father in a father/son bond, yet all he wants is to be a part of his son’s life. Even though Biff and Happy admire and have so much love for their father when they are younger, later down the road when they are older suddenly they realize he had failed to prepare them for the real society in life. Many people would say that in the play that the father/son relationship would be considered merely ironic. In a sense, one might consider that a poor relationship stems more from the lack of love and attention from the father. With that in mind however, the Loman family’s circumstances would be considered the complete and utter opposite. Ever since the day Willy Lomans’ first son was born, he vowed for his life goal to be the perfect father (1214). Throughout his life, he becomes enthralled with becoming the absolute ideal father, so to speak. It’s displayed through Willy’s actions and even his words that all he wishes for his son’s is for them to be what he sees as successful (1216). Although Willy may not be considered the best salesman out there, he has the constant urge to keep believing he needs to keep trying harder in order to give off the impression to people that he’s an excellent provider. With all his troubles, sacrifices he makes, and even his final suicide they all end up being for his sons, and not nearly for himself. Father Loman’s constant need to try and better his way of becoming a perfect father to his son’s drives him to believe that if he commits suicide he could better provide a different life that he wished he could’ve given to his son’s (1277). From the first line to the last, Willy had the instinct to think that if he did so much for his boy’s he had hoped that someday he would be considered an even greater father than his own was by making the so many sacrifices he did. All Willy really wants is to be a part of his son’s lives and, Miller shows this by the example of when in the play Biff comes home to recollect himself, Willy seems to think this as a failure because he would rather see his eldest son be likely more successful rather than his youngest, Happy. Hereafter, Willy tries to take matter into his own hands, ‘I’ll get him a job selling, he could be big in no time’, he says to Linda (1215). Partially due to Willy’s consistency in Biff’s life conflicts start to erupt more partially to do with the fact being that they had different ideas of what the ‘American Dream† really is. With Biff believing that the most inspiring job to a man is working outdoors, his father disregarded by saying that working on the road selling was the greatest job a man could possibly have (1276). The boys are clearly not at all fully functioning adults because of their upbringing throughout their life. Another major issue in the play with the father/son relationship between Willy and his sons is the amount of love shown towards them. The continuous support from growing up had molded the Lomans into men who always fled back home whenever a problem approached. Biff says to Willy, ‘I never got anywhere because you blew me so full of hot air I could not stand taking orders from anybody! ’ (1275). The Loman brothers were babied so much all through their childhood they never got a real chance of growing up and trying to choose for themselves of what they really wanted in their own lives. Being raised to only know to want one thing like selling, for example, puts pressure on everyone else especially the eldest, Biff. In real life today we are faced with decisions of what is next after high school; In Death of a Salesman, Biff was pressured primarily from his father to be a famous football player but then when things turn for the worst he suddenly loses everything and nothing to live for but selling like his father, which is not his true idea of what the ‘American Dream’ is supposed to be. The father/son bond in Arthur Miller’s Death of a Salesman, leads to a tragedy of downfall in the Loman family. Willy’s longing effort to be the perfect father did not have much success for him in the life he tried to accomplish living. Once finding out that he still had his sons’ love he was immediately overwhelmed with it all. Suicide was Willy’s last resort to try and make up for what he wasn’t able to provide for his son’s growing up to give them the money from the accident. His immediate departure in the end left Happy, Linda, and Biff in despair and uncertainty of what was really going on through Willy’s thought process.

Spar Applied Systems (A): Organizational Change and Team Management

Everybody is familiar with the cliche that the only constant in this world is change. In today’s fast-evolving environment, people attempt to manage change in their everyday lives, seeing its potential and enormous benefits. For business organizations managing change has become an important strategy to achieve competitive advantage and to position oneself on top of the competition. One of the critical success factors in managing organizational change is teambuilding.In the case study â€Å"Spar Applied Systems (A)†, Laura Erskine covers the issue of teambuilding, employee participation, organizational change and change management. Specifically, Erskine presents the dilemma of Stephen Miller, Spar Applied Systems General Manager, who is confronting a major project overrun. The team began working on their project in 1994. After two years, however, in their presentation of the projected budget and schedule to the executives, Miller was amazed to know that there was a poten tial $1 million overspend in order to satisfy their contract.Originally, the budget was $3. 5 million, $2. 5 million of which was shouldered by the company. When Miller questioned the team members during the presentation about the overrun and overspend, he was surprised that the team could not respond. The case study first tackles the organizational change initiatives and management at Spar Applied Systems. In 1992, Jason Rigney led the successful merging of Spar Defense and Leigh Instruments. Through his leadership, contracts were stabilized and Applied Systems was founded.However, the environment was beginning to become more and more competitive, and the competition came from large-scale, highly flexible, and vertical integrated firms who had gone global. When Miller joined the Applied Systems Groups, he was greeted by a hierarchical organization, people with precise position descriptions, and activities directed at completing programs on a â€Å"cost-plus† basis. As a chan ge facilitator, Miller wanted to: (1) dramatically change ASG culture, (2) facilitate the division to make money for more than six consecutive months, and (3) design and implement a global long-term strategy.Miller clearly approached his strategies using the transformational change framework. Basically, transformational change occurs unambiguously at the level of the organization. Transformational change is usually considered as a subset of strategic change. It can be argued that transformational change is a particular form of strategic change and radical in its impact. It involves a complete rethinking of how the organization is structured and managed, and a rejection of the norms and practices of the larger environment in which the organization operates.In such change, instead of conforming to procedures practices defined by prevailing rationalized concepts of organizational work and institutionalized in society, the organization redefines itself independently of those policies an d procedures. However, while Miller’s management of the organizational change had provided enormous benefits to Applied Systems, many employees left the organization; and those who stayed did not fully endorse the new structures and systems. The new organization is also characterized partly by resistance.This failure is reflected in the relationships within the Avionics 2000 Integrated Program Team (IPT). For example, IPT members had difficulty going along with their leader, Mike Ellis. Team members were also having problems in participating in team skills training sessions. Many of them preferred the old system.In addition, they found planning and scheduling activities very challenging. In general, the case study suggests that the organizational change at Applied Systems failed to transform the organizational culture, as evidenced by people who do not fully support (some others resist) the new system and structure.The case study provides important insights how to effectively manage change, engage people, build a team, and carry out a project. In the end, Miller might want to change the IPT leadership. What the team needs to complete the project is a competent, transparent, and prepared leadership Reference Erskine, L. (2002). â€Å"Spar Applied Systems (A)†. In G. H. Seijts (ed. ), Cases in Organizational Behavior, pp. 132-142. New York: Sage.

Angkor Civilization Timeline and Khmer Empire Kings

Angkor Civilization Timeline and Khmer Empire Kings The Khmer Empire (also called the Angkor Civilization) was a state level society which at its height controlled all of what today is Cambodia, and parts of Laos, Viet Nam and Thailand as well. The Khmer primary capital was at Angkor, which means Holy City in Sanskrit. Angkor city was (and is) a complex of residential areas, temples and water reservoirs located north of Tonle Sap (Great Lake) in northwest Cambodia. Chronology of Angkor Complex Hunter Gatherers ? to ca 3000-3600 BCEarly Farming 3000-3600 BC to 500 BC (Ban Non Wat, Ban Lum Khao)Iron Age 500 BC to AD 200-500Early Kingdoms AD 100-200 to AD 802 (Oc Eo, Funan State, Sambor Prei Kuk), Chenla stateClassic (or Angkorian period) AD 802-1327 (Angkor Wat, Angkor Borei, etc.)Post-Classic AD 1327-1863 (after establishment of Buddhism) The earliest settlement in the Angkor region was by complex hunter-gatherers, at least as early as 3600 BC. The earliest states in the region emerged during the first century AD, as identified through historic documentation of the Funan state. Written accounts suggest that state level activities such as taxation on luxuries, walled settlements, participation in extensive trading, and the presence of foreign dignitaries occurred at Funan by AD 250. It is likely that Funan was not the only operating polity in southeast Asia at the time, but it is currently the best documented. Read more about Funan State By ~500 AD, the region was occupied by several southeast Asian states, including Chenla, Dvarati, Champa, Keda, and Srivijaya. All these early states share the incorporation of legal, political and religious ideas from India, including the use of Sanskrit for the names of their rulers. Architecture and carvings of the period also reflect Indian styles, although scholars believe the formation of states began before close interaction with India. The classic period of Angkor is traditionally marked at AD 802, when Jayavarman II (born c~770, ruled 802-869) became ruler and subsequently united the previously independent and warring polities of the region. Read more about Angkor Civilization Khmer Empire Classic Period (AD 802-1327) The names of the rulers in the classic period, like those of the earlier states, are Sanskrit names. A focus on building temples in the greater Angkor region began in the 11th century AD, and they were built and decorated with Sanskrit texts which acted as both concrete evidence of royal legitimacy and as the archives for the ruling dynasty that built them. For example, the Mahuidharapura dynasty established itself by constructing a large tantric Buddhist-dominated temple complex at Phimai in Thailand between 1080 and 1107. Jayavarman Two of the most important rulers were both named Jayavarman - Jayavarman II and Jajavarman VII. The numbers after their names were assigned to them by modern scholars of the Angkor society, rather than by the rulers themselves. Jayavarman II (ruled 802-835) founded the Saiva dynasty in Angkor, and united the region through a series of conquest battles. He established relative calm in the region, and Saiavism remained the unifying power in Angkor for 250 years. Jayavarman VII (ruled 1182-1218) took power of the regime after a period of unrest, when Angkor was split into competing factions and suffered an incursion from Cham polity forces. He promulgated an ambitious building program, that doubled Angkors temple population within a generation. Jayavarman VII erected more sandstone buildings than all his predecessors combined, at the same time turning the royal sculpting workshops into a strategic asset. Among his temples are Angkor Thom, Prah Khan, Ta Prohm and Banteay Kdei. Jayavarman is also credited with bringing Buddhism to state prominence in Angkor: although the religion had appeared in the 7th century, it had been suppressed by earlier kings. Khmer Empire Classic Period King List Jayavarman II, ruled AD 802-869, capitals at Vyadharapura and Mount KulenJayavarman III, 869-877, HariharalayaIndravarman II, 877-889, Mount KulenYashovarman I, 889-900, AngkorHarshavarman I, 900-~923, AngkorIsanavarman II, ~923-928, AngkorJayavarman IV, 928-942, Angkor and Koh KerHarshavarman II, 942-944, Koh KerRajendravarman II, 944-968, Koh Ker and AngkorJayavarman V 968-1000, AngkorUdayadityavarman I, 1001-1002Suryavarman I, 1002-1049, AngkorUdayadityavarman II, 1050-1065, AngkorHarshavarman III, 1066-1080, AngkorJayavarman VI and Dharanindravarman I, 1080-?, AngkorSuryavarman II, 1113-1150, AngkorDharanindravarman I, 1150-1160, AngkorYasovarman II, 1160-~1166, AngkorJayavarman VII, 1182-1218, AngkorIndravarman II, 1218-1243, AngkorJayavarman VIII, 1270-1295, AngkorIndravarman III, 1295-1308, AngkorJayavarma Paramesvara 1327-Ang Jaya I or Trosak Phaem, ? Sources This timeline is a part of the About.com guide to Angkor Civilization, and the Dictionary of Archaeology. Chhay C. 2009. The Cambodian Royal Chronicle: A History at a Glance. New York: Vantage Press. Higham C. 2008. In: Pearsall DM, editor. Encyclopedia of Archaeology. New York: Academic Press. p 796-808. Sharrock PD. 2009. Garu a, Vajrapa i and religious change in Jayavarman VIIs Angkor. Journal of Southeast Asian Studies 40(01):111-151. Wolters OW. 1973. Jayavarman IIs military power: The Territorial foundation of the Angkor empire. The Journal of the Royal Asiatic Society of Great Britain and Ireland 1:21-30.